"86% of customers are willing to pay more for better CX"
"The extent of the problem has been documented in Bain & Company’s survey of the customers. Only 8% of them described their experience as “superior,” yet 80% of the companies surveyed believe that the experience they have been providing is indeed superior."
"As your business grows, SOPs and training help maintain consistency—but they can't fully replicate the personal touch you bring. Mystery shopping fills that gap, revealing whether each location truly reflects your brand vision, even when you're not there."
"Many believe mystery shopping is only for big brands—but in reality, it's just as powerful for small and growing businesses. Whether you have one outlet or several, it helps ensure your standards and vision are consistently delivered, giving you the confidence to scale without compromising on quality or customer experience."
"Some think mystery shopping is just about catching mistakes—but it’s really about uncovering insights. It highlights what’s working well, what needs improvement, and how closely your team delivers on your brand promise—helping you fine-tune the customer experience and grow with intention."